Bumble and Bumble Sumotech Flexible Lo-Shine Creme Solid 50ml is the New York salon brand's cult hybrid styler — part wax, part paste, part cream — designed to give short-to-medium length hair pliable, restyleable texture with a low-shine, almost matte finish. It conditions while it shapes, never leaving hair stiff or greasy, which is why it has stayed in stylists' kits since launch.

About Bumble and Bumble

Bumble and Bumble is a New York-based professional haircare brand founded in 1977 by stylist Michael Gordon and now owned by The Estée Lauder Companies. Born out of the Bumble and Bumble salon on Manhattan's Upper East Side, the brand has built its name on editorial-led product development and a stylist-driven approach to formulation. Sumotech belongs to the brand's classic styling line, sitting between the firmer Sumowax and the lighter creams.

What it does

• Adds pliable, "hold-without-stiffness" texture to short and medium hair
• Delivers a low-shine, near-matte finish — natural rather than overtly product-y
• Reshapeable through the day; can be reworked with damp fingertips
• Enhances natural waves, defines layered cuts and roughs up sleek styles
• Conditions as it styles thanks to its part-cream base

Who it's for

Best for fine-to-medium, wavy or straight hair from short to mid-length, on anyone — men, women or non-binary — who wants a flexible, lived-in texture rather than a slicked or sculpted look. A reliable kit-bag essential for stylists, and a long-standing favourite among editorial and red-carpet hair artists for "imperfect, restyleable" finishes. Suitable for natural, colour-treated and chemically or heat-damaged hair.

How to use

1. Start with hair towel-dried to nearly dry — Sumotech distributes best when there's still a hint of moisture.
2. Scoop out a small dab and rub thoroughly between the palms until the cream-solid melts into a clear, even film.
3. Work through the lengths and ends, then up to the roots if you want lift.
4. Tousle, twist or shape the hair into the look you want; Sumotech holds without freezing, so you can re-rough it later in the day.
5. Use sparingly — a little goes a long way; build up only if needed.

Specifications

• Size: 50ml (1.5 oz)
• Format: Cream-solid styling hybrid
• Hold: Flexible, medium
• Finish: Lo-shine (near-matte)
• Hair type: Fine to medium, wavy or straight; short-to-medium length
• Brand: Bumble and Bumble

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